Marketing & Communications Manager

Woodacre, CA

Full Time

Mid Level

Summary of Role
The Marketing & Communications Manager drives the execution and optimization of Spirit Rock’s digital marketing efforts across email, organic social, paid social, and influencer partnerships. This role combines data-driven growth marketing with mission-aligned storytelling to drive program enrollment, increase retreat participation, and expand audience reach.

In close collaboration with the Director of Marketing & Communications, this position owns day-to-day channel performance, emphasizing data-driven decision-making and continuous improvement, and partners with the Director on overall marketing strategy, website optimization, and SEO.

Key Responsibilities

Optimize and execute integrated campaigns across email, organic social, and paid social channels to drive enrollment, retreat occupancy, and engagement.
Own email marketing strategy, including segmentation, list management, automation, testing, and performance optimization
Set social media strategy and oversee execution across platforms (Meta, YouTube, LinkedIn, Threads).
Build relationships and create campaigns with mission-aligned influencers to expand reach and attract new audiences
Plan and manage paid social campaigns, including budget allocation, targeting, and performance optimization
Analyze performance across email and social channels, translating insights into actionable improvements
Collaborate with internal teams to align marketing campaigns with program, fundraising, and engagement goals

Qualifications

5+ years of experience in marketing, with a strong focus on email, social media, and influencer marketing
Proven success leading integrated digital campaigns and driving measurable growth (e.g., conversions, engagement, audience acquisition)
Experience managing or mentoring team members, with the ability to provide clear direction and feedback
Strong analytical skills and experience using data to inform strategy and optimize performance
Hands-on experience with email marketing platforms (e.g., Mailchimp) and social media management tools
Experience in planning and executing paid social campaigns, including audience targeting and budget management
Excellent writing, editing, and storytelling skills, with a strong attention to brand voice and tone
Proficiency in AP and Chicago style, with experience applying both in a professional setting
Highly organized, with the ability to manage multiple projects and deadlines in a fast-paced environment
Proficiency with key tools such as Asana, Canva, Hootsuite, Google Workspace, and social platforms (Meta, YouTube, LinkedIn, Threads)
Alignment with Spirit Rock’s mission and values; interest in mindfulness, meditation, or contemplative practice strongly preferred.

Compensation:

Employment Status: Full-time (37.5 hours/week) / exempt
Schedule: 5 days/week; three days/week on-site
Compensation: $95,500 - $100,000/year

Benefits:

Employer-paid medical, dental, and vision
Employee Assistance Program (EAP)
Paid vacation and sick time
Retreat time accrual
Participation in 403b retirement plan

Spirit Rock is an equal opportunity employer, and we place a high value on workforce diversity. Qualified candidates who self-identify as a Person of Color and/or as part of the LGBTQIA+ community are encouraged to apply.

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Marketing & Communications Manager

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